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Bink Rabbit Goods, Jeni Nguyen
As the founder of Rabbit Goods, I've successfully established a lifestyle brand dedicated to pet rabbits, creating an innovative product line of high-end furniture that integrates rabbits into daily life. With the support of SCORE and my mentors, Stuart Shleifer and Kaye Kloster, I've turned my passion into a thriving business that not only offers unique products but also fosters a deeper understanding and better living conditions for domestic rabbits.
Rabbit Goods is a lifestyle brand that specializes in high-end furniture for pet rabbits. Our mission is to enhance the lives of rabbit owners and their pets by offering innovative, rabbit-safe, and eco-friendly furniture. Our unique designs are specifically tailored to integrate pet rabbits into family living spaces, promoting a harmonious coexistence and a deeper bond between owners and their pets.
My inspiration for starting Rabbit Goods stemmed from my own experience as a rabbit owner. I recognized the lack of high-quality, safe, and aesthetically pleasing products for pet rabbits. This realization sparked my ambition to create solutions not just for my rabbits but for all rabbit owners who face similar challenges. My background in design and my passion for rabbits drove me to develop furniture that caters to the unique needs of house rabbits, thereby enhancing their quality of life.
What sets Rabbit Goods apart is our dedication to creating patent-pending, rabbit-specific furniture. Our products are not only functional and stylish but are also crafted with rabbit-safe materials and finishes. We focus exclusively on house rabbits, aiming to revolutionize how these pets are perceived and cared for. Our commitment to quality, safety, and design innovation makes our brand special in the pet furniture market.
The realization that my knowledge in business was limited prompted me to seek help from SCORE. I knew I had a great product idea but lacked the business expertise to bring it to market effectively. SCORE's reputation as a valuable resource for entrepreneurs and their accessible, supportive mentoring approach made them the ideal choice for assistance.
SCORE played a pivotal role in the development of Rabbit Goods. Before SCORE, I was navigating the business landscape alone and felt overwhelmed. SCORE mentors, Stuart Shleifer and Kaye Kloster, provided the guidance, support, and accountability I needed to move my business forward. They helped me gain the confidence and business acumen necessary to turn my passion project into a successful enterprise.
My SCORE mentors, Stuart Shleifer and Kaye Kloster, have been instrumental in Rabbit Goods' success. Their expertise, patience, and ability to provide practical, tailored advice have been invaluable. They've not only guided me through the complexities of starting and growing a business but have also been a source of encouragement, helping me to believe in my vision and capabilities.
Owned and operated a retail furniture store for 45 years. Able to provide insight into the front end...
My area of expertise is sales, marketing, government contracting and general business planning and...
